What is Google Ads?
Google AdWords, now known as Google Ads, is an online advertising platform developed by Google. It allows businesses and advertisers to create, display, and manage online advertisements that appear on Google’s search engine results pages (SERPs) and other Google properties. Advertisers bid on keywords, and their ads are displayed when someone searches for those keywords. Google AdWords is a pay-per-click (PPC) advertising platform, which means that advertisers only pay when someone clicks on their ad.
Benefits of using Google AdWords:
- Reach a wider audience: Google AdWords allows businesses to reach a wider audience than they could through traditional advertising methods.
- Increase website traffic: Google AdWords can help businesses increase website traffic by driving visitors to their site from the SERPs.
- Generate leads and sales: Google AdWords can help businesses generate leads and sales by driving visitors to their site who are interested in their products or services.
- Track results: Google AdWords provides businesses with detailed reports on the performance of their ads, so they can see how well their campaigns are working.
Key features of Google AdWords:
- Keyword targeting: Advertisers can choose to target their ads to specific keywords, so their ads are only displayed when someone searches for those keywords.
- Ad scheduling: Advertisers can choose to schedule their ads to run during specific times of the day or week, so they can reach their target audience when they are most likely to be online.
- Ad extensions: Advertisers can add extensions to their ads, such as phone numbers, addresses, or links to other pages on their website.
- Conversion tracking: Advertisers can track the number of conversions that their ads generate, so they can see how effective their campaigns are.
If you are looking for a way to reach a wider audience, increase website traffic, generate leads and sales, and track the results of your advertising campaigns, then Google AdWords is a great option.
Search Engine Optimization (SEO) focuses on optimizing a website to improve its organic search visibility and attract free, sustainable traffic, while Google Ads is a paid advertising platform that allows businesses to display ads and drive immediate, targeted traffic to their websites.
